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Growth Advisory & Marketing Leadership

Plan the work.
Do the work.
Love the work.

You can't scale chaos. Pipeline & Purpose builds the growth systems, measurement frameworks, and marketing infrastructure that turn operational drag into compounding momentum.

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$880M
Exit (CBRE Acquisition)
$480M
Revenue Engine Built
20+
Years Scaling Growth
What We Build
Your growth engine is either compounding or costing you.

Most companies don't have a marketing problem. They have a systems problem dressed up as a marketing problem. We fix the system.

⚙️

Growth Engine Design

"We're spending money but can't tell if it's working."

We diagnose what's actually blocking growth, design a scalable operating model, and implement measurement systems so every layer of the organization knows what to do and why.

📈

Performance Marketing

"Our channels work in isolation but nothing compounds."

Channel-smart strategy for paid, organic, and content that ties to pipeline — not impressions. Built for the real capacity of your team, grounded in data, designed to compound.

🎯

Fractional Leadership

"We need a senior marketing leader but aren't ready for a full-time hire."

A stabilizing force that stands up functions, strengthens teams, eliminates reporting chaos, and brings the calm, clarity, and direction that fast-moving companies need to execute with confidence.

The P&P Effectiveness Scorecard
Three Pillars of
Marketing Effectiveness

Nine diagnostic lenses organized into three strategic pillars. Start with the answer. Layer evidence. Then data.

Performance Effectiveness

01 Economic Efficiency

CAC, ROAS, blended vs. marginal costs, free traffic metrics. The relationship between cost and return.

02 Channel Mix Health

Spend distribution, risk/overreliance, funnel coverage, cross-channel halo effects, testing velocity.

03 Growth Forecast

Forecasted demand, required investment, strategic bets, risks to plan. The roadmap that ties it together.

Brand Effectiveness

04 Brand Strength

Awareness, favorability, consideration, purchase intent. Leading indicators — not lagging ones.

05 Share of Search

SOV → Share of Search → Market Share. The most predictive, board-ready growth model.

06 Creative Effectiveness

Distinctiveness, memorability, emotional impact, variation speed across formats and audiences.

Team Effectiveness

07 Market Reality

Category demand, CPC inflation, competitive SOV. You can't judge performance without ecosystem context.

08 Team Leverage

Revenue per employee, production velocity, strategic depth. Your team is a growth engine or a bottleneck.

09 Asset Engine

Content velocity, organic growth, cost efficiency. The compounding machine that feeds every channel.

Decision Architecture
Measure less. Trend more. Decide faster.

Marketing teams aren't drowning in bad data — they're drowning in too much data with too little structure guiding how it should be interpreted. We fix the decision-architecture problem.

🐦

Canary Metrics

Early-warning signals that surface movement before it hits the P&L. Every layer sees what matters, understands why it's moving, and acts immediately.

🏗️

Board Story Model

A 9-step narrative framework that turns complex marketing performance into a compelling, repeatable story for leadership and investors.

📐

Interpretive Layer

Distributed marketing fails because nobody owns the layer that turns metrics into meaning. We build it so decisions happen at the speed of data.

⚡

L10+ Methodology

EOS works in small teams. At scale, multiple teams influence the same KPIs. Our methodology handles cross-functional complexity without losing rhythm.

Proven Results
The work that informs the work.

Two decades scaling revenue engines, building teams, and transforming marketing organizations across industries.

MDG Solutions VP of Strategy (Current)

Scaling healthcare marketing through advanced analytics & AI

Leading strategic initiatives including AI integration, client performance analysis, and business development for a healthcare marketing agency. Building measurement frameworks for 25+ medical practices across the TopLine MD Alliance network.

25+Practices
AIIntegration Lead
Industrious Head of Marketing → CBRE Exit

Tripled revenue to $480M while cutting budget 20%

Led global performance, brand, creative, and enterprise B2B marketing. Built predictive growth model, defined first brand position, and delivered $12M incremental revenue through AI-driven CRO and lifecycle automation.

$480MRevenue
~34%CAGR
6:1LTV:CAC
Divorce.com (CompleteCase) VP, Marketing

Record revenue in 4 months. Reversed quarters of decline.

Took over an ailing marketing function. Delivered +80% ROAS improvement. Diversified $1M/month SEM into first-ever paid social, programmatic, and retargeting. Built integrated team from scratch in a single quarter.

+80%ROAS Lift
4 mo.To Record Rev
Microsoft Office Account Lead (Razorfish)

Global launch of Microsoft 365 — 10M downloads

Directed global M365 mobile launch. 10M+ downloads and 5M+ paid subscriptions across key markets. Optimized $36M media budget across Android and Apple ecosystems.

10M+Downloads
$36MBudget Managed
P&G / Hearts & Science Director, Digital & Brand

$150M+ digital budget across 52 P&G brands

Led OLV strategy across Personal Health Care and Oral Care — Crest, Vicks, Metamucil, Prilosec OTC. Strategic bridge between brand strategy and channel execution at the world's largest advertiser.

52Brands
$150M+Digital Budget
Hill & Knowlton (Burson) VP, Digital Planning & Optimization

Built a digital media practice from zero to $30M+ managed media

Launched and scaled the agency's first digital media practice to 20+ accounts. Built in-house programmatic team and integrated paid into the PR model across 15+ industries.

$30M+Managed Media
20+Accounts
Brands & Organizations Shaped by This Work
MDG Solutions
Industrious
CBRE
Divorce.com
Microsoft
P&G
Barclays
NBCU / Syfy
Walgreens
AMGEN
Delta
Hertz
Chris Baszto
Meet Chris Baszto

Storyteller. Builder.
Relentlessly curious.

Chris grew up watching his father shape global brands for a Fortune 150 company — sparking an early fascination with how ideas move people, build trust, and transform organizations.

That fascination became a 20-year career spanning every level of scale: neighborhood agencies to global organizations. He's tripled revenue engines, led marketing through an $880M acquisition, rebuilt ailing functions into record-breaking machines, and launched products that hit 10M+ downloads.

His philosophy is simple: intentional structure is the unlock for creativity. Pipeline & Purpose brings that discipline, energy, and clarity to organizations ready to build something that compounds.

🤿 PADI Master Diver 🎵 🎶 Vinyl Collector 🎸 Guitar (terrible, but fun) 🏛️ Greek & Roman History 🐕 Pugs & Rescue Pups 🌶️ Custom Hot Sauce 🌎 Travel 🤖 AI Tools Creator
Let's Talk

Ready to fix the engine?

Whether you need a full marketing engine or want to sharpen what you've already built, Pipeline & Purpose plugs in exactly where the business needs momentum.

📧
pipelineandpurpose@gmail.com
📍
Miami — Ft. Lauderdale — WPB
🔗
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🤿 Dive for Metrics
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